Search engine optimization, SEO, has changed drastically in the past few years due to the constant changes made by Google. If you are searching for a way to increase the organic traffic coming to your website, then you need to invest some time and likely funds into on-page SEO. Some techniques to get you started with this effort are found here.
Optimize the Page for One Topic or Keyword
Long gone are the days of keyword stuffing; however, you still need to ensure that the pages on your site are optimized around a central idea or keyword. It is important that the keywords also appear as on-page elements, including the title of the page, the heading, alt text in the image and naturally throughout the actual page content. The key is to develop these for human consumption, rather than search engines.
Keywords are Essential by Not Verbatim
Since 2014 Google ranks not only the specific keyword mentioned, but the covariates, as well for AdWords ads, and while it has not been officially announced for organic search, it is likely true. Keywords do not have to be the specific variation that is displayed in the actual keyword tool. This means you can make your copy read naturally, while optimizing your content for search engines.
Create Short, Descriptive URLs
The URL is going to be one of the very first things that a search engine utilizes in order to determine the specific page rank, which is why it is essential to make URLs that are easy to crawl. This is achieved by keeping URLs short and aligning them to the topic and keyword of the page.
Optimize the Page Titles
The title tag is used by the search engines to display a certain page of the website in the search results and is also located at the top of the browser. The title tags are what tell search engines, as well as searchers what the page is actually about. Since these are restricted to only 50 or 60 characters it is essential that you make the most of the space you have. Also, put the topics or keywords near the beginning.
Taking the time to use the SEO tips and tactics here can help you make the most of your website. It is also a good idea to keep up with the latest SEO News to determine if any important changes need to be made or addressed.
